COMMUNICATIONS & MARKETING
The UITS Communications & Marketing team helps translate complex technology work into clear, useful, and engaging information for University of Arizona students, faculty, staff, researchers, and campus partners.
Kelly South - Senior Director
Technology touches nearly every part of university life, but the systems, services, risks, and changes behind that technology are not always easy to understand. Our team supports the Division of the CIO and UITS by developing communications, stories, digital content, visuals, events, and marketing materials that help campus audiences understand what is changing, why it matters, and where to go for support.
We work across internal and external channels, including websites, newsletters, email, digital graphics, photography, videography, social media, presentations, events, and other communication that support the university’s mission.
Services
Our services are designed to help UITS and CIO Division teams communicate clearly, consistently, and strategically with campus audiences.
Strategic Communications
We help teams plan, shape, and deliver communications for major technology changes, strategic initiatives, and campus-facing services. Our work includes communication planning, message development, platform guidance, audience readiness, adoption strategy, training, project support, and content development to ensure the right message reach the right audience at the right time.
Digital Content
We manage and support content across UITS digital properties, including the IT website, IT Summit website, IT Annual Report website, and the UITS Staff Hub intranet. We help ensure campus users and UITS staff can find accurate, timely, accessible, and clearly organized information.
Internal Communications
In partnership with teams across UITS, we help ensure priority messages, important announcements, and operational updates are communicated clearly and effectively to the broader unit. We create and maintain the UITS Staff Hub, the central internal resource for staff news, updates, directory information, and key organizational resources.
Writing and Editing
We develop and refine content for news stories, service updates, web pages, email communications, presentations, executive messages, event materials, and other written communications. Our goal is to make IT information clear, concise, accurate, and audience-focused.
Graphic Design, Marketing & Promotion
We create branded visual materials and promotional assets that support UITS communications, services, and events. This includes digital signage, infographics, event materials, presentation visuals, campus advertising, and other outreach materials that help explain technology concepts clearly and visually.
Events Management
We assist with planning, promotion, materials, and communications for UITS events, including IT Summit, Employee Engagement, and CIO Forums. Support may include event messaging, signage, printed materials, web content, photography, and coordination with event partners.
Resources
These resources help UITS teams create consistent, accessible, and on-brand communications for campus audiences.
UITS and CIO Division Brand Elements
Use approved brand elements to keep CIO Division and UITS communications consistent across web, email, print, presentations, signage, and other materials. Contact us for any assistance and guidance needed with brand or logo lockups. Contact us for assistance with logos, new brands and branded promotional items.
University Brand Colors & Typography
Reference approved University of Arizona colors and typography guidance when creating graphics, web content, presentation materials, and other visual communications. Following established color and font standards helps ensure visual consistency, readability, and alignment with university brand expectations.
University Photos & Video
To find University-approved photos and videos for webpages, slideshows, presentations, and other materials, log in to the Digital Asset Library with your NetID and search by keyword.
Use polished photos for high-visibility materials. For social media, timely and authentic visuals may be more engaging.
Tips For Content
For your convenience, here are some tips for content provided by subject matter experts. Content should be written and maintained with accuracy, accessibility, searchability, and user needs in mind.
Web Content Clarity & Structure
Create web content that is clear, scannable, and focused on user needs. Use plain language, descriptive headings, meaningful link text, and short sections to help visitors quickly understand what a service is, who it is for, when to use it, and what action to take next.
Structure each page around the user’s task, not the department’s internal process. Lead with the most important information, remove outdated or duplicate content, and make sure calls to action are easy to find.
Accessible Digital Content
Create communications that everyone can access, understand, and use. Use proper heading order, descriptive alt text, meaningful link text, captions or transcripts for video, and clear formatting that supports people using screen readers, keyboard navigation, and other assistive technologies.
Accessibility should be built into content from the start, not added at the end. Review pages, documents, emails, and media for readability, structure, contrast, and usability before publishing.
More accessibility resources are available at accessibility.arizona.edu.
Search Answer Optimization
Write web content so it can be easily found, understood, and used by search tools, AI assistants, and campus audiences. Use clear page titles, direct summaries, descriptive headings, and specific language that answers common user questions.
Focus each page on what the service is, who it is for, how to access it, and what users should do next. Keep content current, remove outdated details, and use terms people are likely to search for.
Communication Channels
We use a mix of channels to reach the right audience with the right message. Channel selection depends on the audience, timing, urgency, and complexity of the information being shared.
NewsByte Newsletter
Useful for service updates, internal announcements, leadership messages, and recurring communications that need to reach defined audiences.
Website and News
Useful for public-facing service information, evergreen resources, campus news, feature stories, and search-friendly content.
Visual and Digital Content
Useful for digital signage, presentations, infographics, social media, event promotion, and content that benefits from a visual explanation.
Request Support
Have a project, announcement, event, service update, or story idea? Start by sharing the audience, goal, timeline, and any existing content or materials. The more context you provide, the easier it is to recommend the right approach.
Contact us at cio-comm-mar@arizona.edu
Team
Communications & Marketing organizational chart (UAccess login)